Brazil has overtaken Italy, Fiat’s home market

Article by Christian Andrei, on August 26, 2010

For the first time in its 111-year sales history, Brazil has overtaken Italy, Fiat S.p.A.'s home market, to claim the No. 1 spot in 2009. In 2009, Fiat Group Automobiles sold almost 750,000 passenger cars and light commercial vehicles in Brazil, up 12.6% from 666,000 units in 2008.

Fiat, which announced its full-year results last Monday, also said that its sales in Italy grew just 0.5% to 722,000 units. 

For 2010, Fiat CEO Sergio Marchionne said that Brazil will likely remain the company's top market.

He expects the Brazilian market to rise by 2 to 3% while Italy will drop by 5% if scrapping incentives are continued and by 20% without incentives.

When it comes to volume, Fiat was Brazil's No. 1 automaker with sales of 749,637 new cars and light commercial vehicles, compared with No.2 Volkswagen AG at 695,395 units and No. 3 General Motors Co. at 610,836, according to ANFAVEA, the Brazilian automakers association.

In the last 20 years, Fiat has built up a market-leading presence in Brazil. Fiat is now benefiting from strong consumer demand among Brazil's expanding middle class.

Last year, Fiat and rivals GM and VW also benefited from Brazilian government tax cuts on new-car sales.

Topics: fiat, italy, brazil

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries