Breaking: Chrysler Group to eliminate duplicate vehicles

Article by Christian Andrei, on October 10, 2011

According to the latest reports from Automotive News, it appears that Chrysler Group will offer only one minivan in the future, and yes we are talking about the Chrysler Town & Country! Apparently, this decision was taken in order to end duplication in dealer showrooms and in order to give each brand a distinctive lineup.

Moreover, under the same plan, the Dodge Grand Caravan and Dodge Avenger will also be replaced by a single crossover in 2013, according to Chrysler CEO Sergio Marchionne. Furthermore, the Chrysler 200 mid-sized sedan will get a replacement when the Dodge Avenger, its sibling, will be replaced.

The Chrysler sedan and Dodge crossover will be built on Fiat platforms. Same Marchionne said that the company can’t have the same type of vehicle in the showroom because the consumer is not stupid, according to Autonews. We do believe that this strategy was needed long time ago… Sergio Marchionne also said that he decided against offering Chrysler and Dodge subcompacts, which means that this will be a departure from firm’s November 2009 product plan.

What does this mean? Well, this means that the Fiat 500 will remain company’s group's lone subcompact in the United States for the next few years.

Still, eliminating duplicate vehicles is not a new plan for Chrysler, as this was a guiding idea behind Project Genesis, a plan that evolved in 2008 under Chrysler's previous owner, Cerberus Capital Management.

With the Genesis, Chrysler was planning to consolidate its brands -- Chrysler, Jeep, Dodge and Ram -- under one roof, and eliminate almost all the dealerships with fewer brands. This means that the company will eliminate duplication of badge-engineered siblings such as the Jeep Liberty and Dodge Nitro, Chrysler Sebring and Dodge Avenger and Chrysler Town & Country and Dodge Grand Caravan.

For the 2011 model year, the Dodge Avenger is expected to offer excellent handling performance, confidence, and agility, no matter what the driving situation is. Be it undertaking an emergency move or driving on twisty roads, the 2011 Dodge Avenger is up to the challenge. This is because for the 2011 version, the engineering team made sure to redesign or retune almost all parts of its suspension. In fact, 26 of the 30 possible suspension bushings have either been redesigned or retuned. Other changes include making the track 1 inch wider with the tire width also increased to 225 mm from 215 mm.

It has a more aggressive stance, owing to the suspension being lowered in the front by 12 mm while in the rear, it was lowered as well by 6 mm. For those who get the chance to drive the 2011 Dodge Avenger, they are likely to experience a number of new things like reduced vehicle motion, enhanced isolation, and even better steering precision. They may even feel more confident as they are likely to experience less body roll.

The addition of new premium tires meanwhile mean that grip has been increased. It is not only in the suspension that some changes were made. For the 2011 Dodge Avenger, there were also changes and redesigning done on its top-of-the-line interior. The exterior is now also more sculpted with performance qualities that are functional and fun. Paired with the new suspension is the new powertrain lineup which gives the 2011 Dodge Avenger excellent driving dynamics.

All of these different changes combine to show that the new Dodge Avenger is a vehicle that has high value and comes with its unique style. President and CEO - Dodge Brand, Chrysler Group LLC Ralph Gilles explained that the brand redesigned its 2011 lineup from scratch in order to come up with vehicles that display an American design with a performance that owners will surely be proud of. He added that customers will surely feel this revitalization once they get inside the 2011 Dodge Avenger.

Gilles continued by saying that the 2011 Dodge Avenger has a number of standard features that can meet the demands of any lifestyle. He further said that it comes with an interior that exhibits excellent craftsmanship and offers new levels of comfort while providing an experience that owners can look forward to.

Indeed, the 2011 Dodge has the safety systems that customers want, the high-tech features to ensure that they are always connected, and more features offered than any in the same class. All of these are available with an amazing value.

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