The management shakeup at General Motors Co. continues. Brent Dewar has only headed the Chevrolet division since July but already, he is being replaced by James Campbell. Before handling responsibility for GM's fleet and commercial unit, Campbell held various positions in field sales, retail incentives, marketing and customer relationship management.
Dewar will work with Campbell, who takes over as general manager of the Chevrolet division immediately, until April 1 to achieve a smooth transition.
Campbell has been with GM since 1988 and had been responsible for GM's Fleet and Commercial Operations. The Dec. 1 ouster of CEO Fritz Henderson has been followed by a string of changes in top management.
A few days later, Mark Reuss was named president of GM North America, with Susan Docherty taking over as vice president of sales, service and marketing.
It can be recalled that after Vice Chairman Bob Lutz had been put in charge of marketing since emerging from bankruptcy, Dewar was given the task of heading Chevrolet and had to leave his post as GM's European sales chief.
Last Friday, Docherty's duties were expanded and so Lutz had to let go of his marketing title and take on an advisory role to Chairman Ed Whitacre.
With regards to Dewar's departure, GM gave a statement clarifying that he is retiring to "dedicate more time to his family and to pursue personal interests." Dewar will serve as adviser to Reuss while serving out the remainder of his 31-year career at GM. [via autonews - sub. required]