Bridgestone to cut its consumption by 50 percent over the next decade

Article by Christian Andrei, on December 5, 2010

Bridgestone Corp. is forced to reduce its consumption of rubber by 50% over the next decade because of a steep increase in its price. In a November report, Goldman Sachs Group Inc. predicted that global usage of natural rubber will exceed supply by 313,000 tons this year -- the most since 2006.

For next year, it forecast a price of $4.40 per kilogram -- more than four times the $1 per kilogram price in December 2008. The reason why the demand is exceeding the supply is because farmers have switched crops and rubber trees age.

Masayuki Ishii, general manager at the corporate communications division, said that Bridgestone is working on technology that will halve the use of natural and synthetic rubber in each Bridgestone tire without compromising product quality. Ishii said that it would be “quite reasonable” to lessen the amount of raw materials used since they’re becoming expensive. Company President Shoshi Arakawa said that the firm already has the technology to achieve that.

He also said that the company seeks to reduce the rubber required by 50% in less than 10 years. The Japan Automobile Tyre Manufacturers Association said that natural rubber made up 28.9% of tire weight in Japan last year, while its synthetic rival made up 21.4%.

Public relations manager Kaoru Tomizawa said that Bridgestone uses more natural rubber than the industry average because it builds more heavy-vehicle tires. [via autonews - sub. required]

Topics: tires

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries