Bridgestone unveils colored tires

Article by Christian Andrei, on February 15, 2012

Bridgestone will be bringing in a major change in the tire industry with its future lineup of bright and colorful, lightweight and fuel-efficient tires. Last month, Bridgestone had revealed that it was developing a tire printing technology that leads to new stylistic possibilities.

In the past, white-wall tires and white lettering were commonly seen in cars with cranks but these are rare now. Bridgestone hoped to change this by searching for a way to have bright designs to be printed on the tires’ sidewall. This would have to be very durable, lighter, and hence, more fuel-efficient. It also shouldn’t discolor.

Tires that are multi-colored will further encourage vehicle personalization. They also offer a unique venue where companies could do advertising. Instead of shopping for tires because it’s necessary, customers would then be buying tires because it’s fun.

With this new development in ink technology, a Bridgestone tire’s sidewall could be printed with unique multi-colored patterns or images from photographs. The inks used here could strongly resist discoloration and external damage to its surface. Bridgestone hasn’t said when this wheel wrapping would become available.

Topics: bridgestone, tyres

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