Nissan is raising production at the Sunderland plant located in northeast England in order to cope with the demand. The workers at this plant would need to make an extra three Qashqais each hour next year. Consumers have grown to like the crossover model, which merges elements of the SUV and hatchback.
The Juke’s production line would also get a boost. Kevin Fitzpatrick, Nissan vice-president for manufacturing in the UK, said that 200 jobs will be created due to the raised output of these models.
About 10,000 units will be added for the crossover. The British auto industry is believed to be facing a revival even as it struggles against a record trade deficit, declining employment and a weak economy. Its leaders realize that manufacturing is a key part of their strategy to rebalance the economy and to move away from being overly reliant on financial services.
Last November, Toyota announced that it will invest over 100 million pounds in its British operations. Prime Minister David Cameron then made a statement to call for an economy that’s “more balanced” and that has manufacturing, innovation and exports “at its heart.”
For 2011, Nissan will be redesigning the Qashqai to make it better than ever. This mid-size crossover model from Nissan is scheduled to be updated by the spring of 2011 in order to strengthen its leading position in its class.
The brand also wants it to serve as the original alternative for the hatchback. The most obvious change will be seen in the front section where everything has been redesigned. Its headlamps, grille, wings, bumper, and bonnet, are all new and fitted to ensure that the new Qashqai is able to deliver in terms of premium presence, quality, and sophistication.
This design for the front section is the same as that of the Qashqai+2. While the overall shape of its rear lights is still the same, an aerodynamic feature has been added to it in order to lower the drag.
In addition, it now has a transparent lens design with the upper portion which houses its indicators and reverse lights now made clear. Meanwhile, the lower portion where the nighttime running lights and brakes are located, now come in red. Both taillights and brake lights utilize 12 LEDs in order to optimize clarity.
The changes done to the Qashqai, as well as the Qashqai+2, highlight the fact that it is a stylish crossover that has the solid and strong characteristics of a compact SUV mixed in with a sporty hatchback’s dynamic driving qualities.
First launched in March 2007 to the Europe market, the Qashqai has surpassed all sales projections with the 500,000th customer delivery slated to occur sometime later this month. Since all Qashqais are manufactured at Nissan’s UK facility located in Sunderland, it has managed to assist the manufacturing industry of Britain to survive the recession.