Bugatti customer sues the company for failure to deliver

Article by Christian Andrei, on August 29, 2010

A Bugatti customer from Canada filed a suit against the car company for failure to deliver the Bugatti Veyron 16.4 Coupe in Italian Red paintjob that he paid $1.55 million for.

Barry Zekelman went to a Bugatti dealership in Troy, Michigan, and after picking out the car he wants, made an advanced payment of $427,935 in September 2008.

Three months later, he wired the remaining $1,125,419 into Bugatti Troy's bank account. The money then got forwarded to Bugatti USA, which also forwarded them to Bugatti S.A.S.

On December 23, 2008, Zekelman got an email informing him that his request could not be fulfilled and that Bugatti Troy is offering him a 2008 Bugatti instead. Zekelman refused to accept. Since Bugatti S.A.S had stopped production on any 2009 models, Zekelman demanded a refund.

Since no refund had been made, Zekelman filed the 6-count suit, which cites breach of contract, violation of the Michigan consumer protection act, recission count, unjust enrichment, conversion and claim and delivery.

He is asking for all court and lawyer fees on top of the full refund. Maybe a good solution would be to give him the latest Bugatti Grand Sport Sang Bleu?

The Bugatti Veyron has only built 300 units all in all. As a start, they produced 50 cars a year, which means that it is estimated to roll out 1 per week. Nevertheless, Bugatti Automobiles S.A.S is determined to increase the production to reach a yearly output of 100 so customers would not have to wait for a long time.

It is not surprising to know that more than 30% of Bugatti Veyron orders are allotted for the US since this is definitely the leading market for luxury vehicles. Germany comes next to the US, with 19% of all orders placed by German customers so far. The UK, which naturally has a very strong connection to the legendary brand, comes third with 16% while the Middle East is the fourth, with about 15%.

From 1998 to 1999, there were four design studies within 1 year and 3 months. In April 1998, Volkswagen assumed ownership of the Bugatti trademark and for the first time, presented the brand to the public at the Paris International Motor Show with a study for the 2-door coupe Bugatti EB 118 it appointed Italdesign to create.

After a few months, in March 1999, another Italdesign project, the EB 218 with an identical 18-cylinder, 6.3 liter 555 hp engine caused a stir at the Geneva Motor Show. In the same year, this was followed at the IAA, Frankfurt by the Bugatti EB 18/3 Chiron with a center-engine design.

Giugiaro was also responsible for the design. Shortly afterward in Tokyo, the Bugatti EB 18/4 Veyron, designed by Volkswagen’s Center of Excellence Design director Harmut Warkuss, celebrated its world premiere. Almost a year after, in autumn 2000, the Bugatti Veyron 16.4 was presented for the first time, in Pairs.

The Bugatti Veyron is equipped with the ultimate in performance features like its 16-cylinder, 8-liter 1001 hp engine as well as its technological specs: a peak speed greater than 400 km/h, 1250 Nm at 2,200 rpm, permanent 4-wheel drive and four turbochargers, all of which have been retained till this day. Its debut was celebrated in September 2001 at IAA, Frankfurt.

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