Bugatti has big plans for the Chinese market

Article by Christian Andrei, on August 29, 2010

Bugatti, the exclusive French sports car maker, considers China to be a big potential market where it expects to sell three to five cars every year, according to a China Daily report.

With a price tag of 38 million yuan ($5.57 mln) for a Bugatti vehicle, only the incredibly rich buyers in China would be able to afford it.

Alasdair Stewart, Bugatti's director of marketing sales and after-sales, said that later this year, two cars will be brought to Beijing to be used for test drives. Stewart said that there are really only two types of people who buy Bugattis.

The first is a collector and the second is the very rich (which many Chinese are). Bugatti opened its first showroom in China last September.

But it doesn't receive walk-ins since it's by appointment only. Serious customers will then get an invitation to visit the factory in France and drive the car.

Stewart said that the black and yellow Veyron sold at the auto show is the first car it had sold in china. But he said that the company needs to sell two or three more.

Later this year, Bugatti will hold two or three test drives of its Veyron 16.4 supercar in Beijing. The Veyron debuted at the 2010 Beijing auto show in late April and was sold on the opening day of the event for 38 million yuan.

Topics: bugatti, china, plan

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