Bugatti has big plans for the Chinese market

Article by Christian A., on August 29, 2010

Bugatti, the exclusive French sports car maker, considers China to be a big potential market where it expects to sell three to five cars every year, according to a China Daily report.

With a price tag of 38 million yuan ($5.57 mln) for a Bugatti vehicle, only the incredibly rich buyers in China would be able to afford it.

Alasdair Stewart, Bugatti's director of marketing sales and after-sales, said that later this year, two cars will be brought to Beijing to be used for test drives. Stewart said that there are really only two types of people who buy Bugattis.

The first is a collector and the second is the very rich (which many Chinese are). Bugatti opened its first showroom in China last September.

But it doesn't receive walk-ins since it's by appointment only. Serious customers will then get an invitation to visit the factory in France and drive the car.

Stewart said that the black and yellow Veyron sold at the auto show is the first car it had sold in china. But he said that the company needs to sell two or three more.

Later this year, Bugatti will hold two or three test drives of its Veyron 16.4 supercar in Beijing. The Veyron debuted at the 2010 Beijing auto show in late April and was sold on the opening day of the event for 38 million yuan.

Topics: bugatti, china, plan

If you liked the article, share on:

Comments

Recommended

Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries