Bugatti will hold private events in the US to get rid of unsold Veyrons

Article by Christian A., on February 14, 2014

Back in 2006, Bugatti introduced the Veyron 16.4 and announced that it will produce only 300 units. The Veyron was not the fastest supercar on the market (top speed: 408 km/h or 253 mph) but also one of the most powerful (8.0-liter W16 quad-turbocharged engine that generates 1,001 hp) and most expensive (around $1.7 million).

Later, Bugatti added two convertible versions of the Veyron, the Grand Sport and the Grand Sport Vitesse, and capped those at 150. The coupes were sold out in 2011, but according to Bloomberg, Bugatti still has 40 convertibles that it needs to sell. The Grand Sport costs or around $2 million, while the Grand Sport Vitesse is priced at $2.31 million. Now, everyone wants to see a new car from Bugatti, but it appears that the French carmaker owned by Volkswagen Group will not move forward with a new automobile until all Veyrons are sold.

This year, Bugatti will hold four regional events around the United States and will offer test-drives of the 1,200 hp Grand Sport Vitesse on both open roads and a closed airport runway, in an attempt to sell its supercars. Bugatti has a new problem now: other carmakers already launched their brand new supercars, while the Veyron has been on the market for around 8 years.

The big amount of power is not something that customers want now. For example, the recently introduced Porsche 918 Spyder is powered by a 4.6-liter V8 engine that delivers 608 hp but also has two electric motors. The three power sources deliver 875 hp and can push the vehicle from 0 to 100 km/h (62 mph) in less than 3 seconds.

Ferrari also introduced the LaFerrari, which is powered by a 6.2-liter V12 engine that generates 800 hp but also by an electric motor that delivers 163 hp. With a total output of 963 hp, the LaFerrari hits 100 km/h (62 mph) in under 3 seconds, 200 km/h (124 mph) in 7 seconds and 300 km/h (186 mph) in 15 seconds. McLaren also introduced the P1, which costs $1,45 million and uses a 3.8-liter twin-turbo V8 that develops 737 hp and an electric motor with 179 hp.

Just like the other two supercars, the McLaren zooms from 0 to 100 km/h in under 3 seconds, to 200 km/h (124 mph) in 7 seconds and to 300 km/h (186 mph) in 17 seconds. The problem with the Veyron is that it has a really big engine, comparing it with these 3 supercars, while its design is a little bit old. Ok, it offers a really big top speed, but where the heck will you run? You need an airport runaway, just for yourself maybe.

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