Buick brand enjoying a series of successes these days

Article by Christian Andrei, on December 25, 2011

Buick, a General Motor brand once criticized for unimaginative automobiles, is enjoying a series of successes these days. For one, the Buick Verano has been named one of the finalists in the recent Car of the Year competition by Motor Trend. It has also been rumored that the model almost grabbed the award. The vehicle is said to have the coveted title if it comes with a more powerful engine, which will be coming next year.

The compact Verano sedan shares a platform with the Chevrolet Cruze. Other than that, the vehicle features one-of-a-kind styling and powertrains, as well as a wide array of quiet tuning. The Verano is predicted to be a hit, but it is still too early to analyze sales. In November, four units were sold as production was winding up.

Meanwhile, sales of the Buick Enclave are on a record pace. Since it was introduced in 2007, it has not changed much. Sales were expected to be declining, but instead, it’s near to hitting a record, thanks to the upswing in the market.

Through November, 52,837 Enclaves were sold -- an 8 percent increase from the same period in 2010. Buick's total sales are up 18 percent this year. Moreover, 162,659 Buicks rolled out of dealerships through November -- without the Verano sales and its new crossover.

Verano showcases Buick's modern design cues, which were first introduced on its Enclave model and then interpreted for Regal and LaCrosse. These design cues include a bold-looking black chrome waterfall grille, portholes, translucent projector beam headlamps, chrome accents, and premium wheels. It also has a well-tailored body/wheel relationship.

Giving the car an athletic profile is its arching roofline, which connects its steeply raked windshield at the front to its fast-sloping pillars at the rear. This sportiness is also complemented by standard 17-inch multi-spoke forged alloy wheels in sterling silver finish. There are also two design options available for premium 18-inch wheels.

Dave Lyon, design director for Buick, says that the Verano interprets the American carmaker's sculptural design language and translates it into a new size, but with all the attention to detail and the refinement that had been pioneered by the Buick Enclave and LaCrosse models. He emphasizes that the Verano is simply one great-looking car, with terrific proportions as well as sophisticated details that are only going to look great in the years to come.

The translucent blue-colored projector-beam headlamps of the car are very hard to miss, as they are unique to the Verano. These headlamps also give the car a distinctive and upscale look. And as if these are not enough, the Verano is also available in different colors, which enhance its premium appearance. You can take a pick from its palette of rich exterior colors, including Black, Olympic White, White Diamond Tricoat, Claret Red Tintcoat, Switchblade Silver Metallic, Mocha Bronze Metallic, and Cyber Gray Metallic.

Complementing the car's gorgeous and precisely designed exterior is its luxurious interior. You will fall in love with the premium soft-touch materials used for the inside, the ambient LaCrosse-inspired lighting, as well as the optimal seat comfort it offers. Do not forget to admire the metallic and wood trims, too, which make the cabin a strikingly inviting environment.

Interiors with leatherette or fabric surfaces are available in neutral or medium titanium colors, while leather-trimmed interiors come in ebony, cashmere, or Choccachino. It should be noted that the Buick Verano uses a similar premium leather seat material as the LaCrosse.

And if you want more, you should also take note of the instrument panel, which harmoniously blends with the integrated center stack, which houses the car's infotainment display, radio controls, and climate controls. Within the center stack are flush-mounted components with a less than 1-mm gap tolerance, while the instrument panel and door panel have a less than 5-mm gap tolerance. Needless to say, these are among the best tolerance levels in the class.

Topics: buick, sales

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