Buick and GMC know that many consumers consider information shared on their social networks when deciding what to buy and so they let visitors configure vehicles and then share them on Facebook.
They want to engage people through an interesting online shopping experience that lets them choose the features they want on their car and then allow them to post it on Facebook where friends can “like” or comment on it.
John Schwegman, U.S. vice president of GMC Marketing, said that car buyers also consider feedback from friends and family members when they narrow down their choices. According to the study by Beresford Research, cars and social networking are now more linked than ever before.
It found that about half of respondents are influenced by information seen on their social networks in choosing the car model to buy. But among users ages 18 to 24, the proportion is higher at 65%.
Tony DiSalle, U.S. vice president of Buick Marketing, said that by providing the connection between its Web sites and Facebook, its customers could get feedback.
Buick and GMC had recently presented dedicated sites through the Apple iPad that look similar to the shopping tools on Buick.com and GMC.com.
The iPad-friendly sites provide comprehensive model details like standard and optional equipment, powertrain and chassis options, capabilities and dimensions. The shopping experience is enhanced with applications like Build Your Own, Locate a Vehicle, Locate a Dealer and Request a Quote capabilities.