When it comes to the sales of cars, Buick is the runaway winner. General Motors, Chrysler and Ford announce their achievements in terms of earnings reports, repaying debt, etc. but it is Buick that’s surprisingly on top of the numbers game. For the second straight month in February, Buick outsold Lexus.
Buick also sold more vehicles than Mercedes-Benz (if sales of the Sprinter work van are excluded) along with Audi and Acura. It is actually only BMW that outsold Buick due to the demand for BMW’s new X3 SUV.
BMW outsold Buick by 800 units. What’s astonishing is that Buick, which offers only four vehicles in showrooms (the Enclave crossover and the LaCrosse, Lucerne and Regal sedans), has outsold Lexus. In the mid-20th century, the understated luxury of the Buick made a nice contrast to the flashiness of the Cadillac.
Buick was then known for being the choice of white-collar professionals and was commonly referred to as “the doctor’s car.” It is this niche that Lexus took away from Buick.
But with a new lineup, it appears to be on track to reclaim the mid-luxury market. In February 2011, Buick sold 15,807 vehicles (higher by 73.3% compared to February 2010).
This figure is also 0.2% higher than the 13,814 vehicles sold by Lexus. For the month of January 2011, Buick also outsold Lexus. Buick recorded a higher year-to-date total of 29,076 vehicles while Lexus posted 26,674. [via kickingtires]