BYD seeks to bring 4 models to the US in 2015

Article by Anita Panait, on January 8, 2014

The first Chinese vehicles will arrive in the United States by the end of 2015 when BYD Co. launches around four models in the country. Stella Li, the senior vice president in charge of BYD’s US operations, told Bloomberg in an interview that the Chinese carmaker wasn't ready when it initially tried to enter the US vehicle market in 2010, noting that it is more prepared this time.

"Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage," Li remarked, adding that BYD has become more fashionable and has improved its design and safety. BYD's plan to enter the US market shows how Chinese carmakers are getting ready to shake up the US car market just like what Japanese and South Koreans did decades earlier.

"Entering the U.S. market carries more symbolic meaning to brand building than actually boosting its bottom line," said Han Weiqi, an analyst with CSC International Holdings Ltd., adding that Chinese carmakers need to make sure that their offerings have sound quality to avoid adverse impact.

He noted that BYD has a history of planning bigger than it can actually deliver. BYD is eyeing again the US market following the completion of a three-year reorganization in 2013, during which billionaire founder and Chairman Wang Chuanfu trimmed the number of dealerships and cut losses at its solar business, mainly thanks to state incentives.

Topics: byd, united states

If you liked the article, share on:

Pin It

Comments

Recommended

Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries