BYD seeks to bring 4 models to the US in 2015

Article by Anita Panait, on January 8, 2014

The first Chinese vehicles will arrive in the United States by the end of 2015 when BYD Co. launches around four models in the country. Stella Li, the senior vice president in charge of BYD’s US operations, told Bloomberg in an interview that the Chinese carmaker wasn't ready when it initially tried to enter the US vehicle market in 2010, noting that it is more prepared this time.

"Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage," Li remarked, adding that BYD has become more fashionable and has improved its design and safety. BYD's plan to enter the US market shows how Chinese carmakers are getting ready to shake up the US car market just like what Japanese and South Koreans did decades earlier.

"Entering the U.S. market carries more symbolic meaning to brand building than actually boosting its bottom line," said Han Weiqi, an analyst with CSC International Holdings Ltd., adding that Chinese carmakers need to make sure that their offerings have sound quality to avoid adverse impact.

He noted that BYD has a history of planning bigger than it can actually deliver. BYD is eyeing again the US market following the completion of a three-year reorganization in 2013, during which billionaire founder and Chairman Wang Chuanfu trimmed the number of dealerships and cut losses at its solar business, mainly thanks to state incentives.

Topics: byd, united states

If you liked the article, share on:

Comments

Recommended

The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries