Cadillac clears misconceptions on heavily criticized “Poolside” ad

Article by Anita Panait, on March 7, 2014

Cadillac’s new TV spot "Poolside" has been receiving criticism, and the luxury brand is out clearing up the misconceptions. The commercial, created by ad agency Rogue, features actor Neal McDonough gazing out over his pool, asking "Why do we work so hard? For what? For this? For stuff?" He seems to be questioning the so-called American Dream.

The 60-seond spot featuring the Cadillac ELR plug-in hybrid made its debut during NBC's broadcast of the Opening Ceremony of the 2014 Sochi Winter Olympics. It will also be aired both before and during ABC's broadcast of the Academy Awards Sunday night. 

Craig Bierley, Cadillac's advertising director, said the "Poolside" spot is intended to serve as a "brand provocation." While fans on the political right see the spot as an unapologetic ode to American values, its critics on the political left view it as ugly American chest thumping at its worst, says Advertising Age.

Some are also questioning the spot’s seemingly workaholic message, which came at time when Americans are working harder and longer, but for less money. On the other hand, Fox Business News contributor Jonathan Hoenig, praised "Poolside" as a "tremendous" celebration of profit-seeking, productivity and enjoyment of material goods.

"Those are considered very declasse these days, very down. So here's a wonderful ad that actually celebrates America," Hoenig said. Meanwhile, Fox Business host Neil Cavuto expressed concern that "Poolside" adds more fire to the negative perception that the richest 1 percent are smug rich people who are contemptuous of everyone else.

He noted that it would be cheeky for GM to preach self-reliance. The US carmaker was bailed out by American taxpayers. The Huffington Post declared: "Cadillac made a commercial about the American Dream -- and it's a Nightmare."

If you liked the article, share on:

Comments

Recommended

Not a few agree that the Volkswagen Polo news a styling overhaul. While this supermini still looks good as it is now, the latest facelift was around three years. With...
by - April 27, 2017
They say that when the going gets tough, the tough get going. That’s what Harvey Payne did with his Chevrolet Bolt. Ever since he bought it, it had been experiencing...
by - April 27, 2017
What defines a coupe? Well, according to the dictionary, “it is a car with a fixed roof and two doors”. Ok, now that it is clear, when does one not...
by - April 27, 2017
Back in 2013 was when the first hot hatch was released, that was the original A45 by Mercedes-AMG, carrying a hand-built 2.0 liter M133 turbo mill. It was then then...
by - April 27, 2017
BMW dealers have a problem, a good problem. The demand for the 2017 BMW 5 Series is very high, they cannot attend to all the customers. But actually, supplies are...
by - April 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries