Cadillac is optimistic that its redesigned 2014 Cadillac CTS sedan and maybe even a new coupe will be able to attract consumers away from BMW and Mercedes-Benz models. Cadillac's global marketing boss boasted about the success of the current CTS coupe but he won’t confirm whether the coupe and wagon will go back to the CTS model line.
However, it’s believed that Cadillac is seriously considering a plan to expand the CTS lineup. When interviewed by Edmunds at the 2013 New York Auto Show, Jim Vurpillat, Cadillac global marketing director, said that the current CTS coupe was named the top-selling luxury coupe so this is a “good segment.”
The 2014 CTS is the latest sedan from Cadillac. The rear-drive car made its debut at the 2013 New York Auto Show and it’s set to begin selling this fall. The current CTS is aimed at Mercedes-Benz and BMW models but it actually didn’t hurt its rival models’ buyer bases. In 2012, Cadillac sold around 47,000 CTS units. On the other hand, the BMW 5 Series sold nearly 57,000 and Mercedes sold slightly higher than 66,000 E-Class models.
Cadillac executives expect that the new CTS will be able to coax buyers to its bigger-sized model compared to the German’s mid-sized models. Cadillac's chief engineer Dave Leone referred to the 2014 CTS as "a driver's car." Leone also said that the redesigned CTS offers even more agile driving dynamics than the 2013 BMW 5 Series.
Leone said that it’s because the CTS in four-cylinder, turbo powertrain configuration weighs 3,600 pounds, making it 200 pounds lighter than the BMW 5 Series with a 2.0 turbo. In addition, its output has an extra 32hp with the 2014 CTS' 2-liter turbocharged four-cylinder delivering 272hp and 295 pound-feet of torque.
Cadillac's all-new 2014 CTS sedan conquers the mid-size luxury car market with its elevated luxury, cutting edge technology, and enhanced performance.
This third-generation CTS features the much-lauded ATS sport sedan's high-performing, rear-drive architecture. This takes the Cadillac into the glamourous and prestigious mid-size luxury sedan class. The 2014 CTS is the lightest car in the segment, enabling great agility and driving dynamics. Underpinning its performance is a range of power-dense powertrains, including Cadillac's all-new Twin-Turbo engine, as well as an 8-speed automatic transmission.
Global Cadillac Vice President Bob Ferguson says that the 2014 Cadillac CTS sedan sports a crafted design and delivers thrilling performance and the latest technology. He adds that the CTS has always been the carmaker's centerpiece and it stretches to challenge the best in the world.
The new car also has a longer and lower, as well as a more sporty proportion. More specifically, it is five inches or 127 mm longer, with a 1.2-inch longer wheelbase, while the roofline and the base of the windshield (cowl) are about one inch lower. These dimensions complement the car's longer exterior and accentuate its lean aesthetic.
While it is literally stretched in its length and its wheelbase, the CTS sedan boasts a lower curb weight compared to its preceding model. It also weighs 90 kg or 200 lbs less than the BMW 528i, with a nearly 50/50 weight balance, thanks to lightweight features such as aluminum door structures, which are Cadillac's first. Also, for the very first time on CTS, Cadillac's real-time damping system called "Magnetic Ride Control" is available on the base models.
According to Ferguson, the new CTS takes the brand up to a new level as Cadillac grows globally and is being driven by increasing product credibility.
You can see that the Cadillac's signature vertical lighting, including the LED front lighting detail, and its shield grille have evolved on the CTS. For one, the grille is wider and has a more detailed texture. Then there's the headlamps, which flow up smoothly with the hood line, and incorporates crystalline LED light guides to give a technologically advanced look and a more uniform illumination.