Cadillac considering Campbell Ewald as its new advertising agency

Article by Anita Panait, on March 13, 2013

Cadillac is thinking about appointing Campbell Ewald, a long-time partner of parent General Motors, as its new advertising agency of record, sources told Crain's Detroit Business. It is estimated that an agreement between Cadillac and Campbell Ewald could be worth about $244 million in media billings every year.

Campbell Ewald last week disclosed plans to move its headquarters to Detroit from the suburbs, giving rise to speculations that it obtained a new client in the city. Sources told Crain's Detroit Business that a deal has yet to be finalized and that its financial terms have yet to be unveiled. Sources added that no timeline has been disclosed on a possible deal.

They described the talks as serious and reflect a renewal of a relationship between GM and Campbell Ewald, which have been connected to each other since the early days of the auto industry. Campbell Ewald handled Chevrolet's marketing for GM for around 91 years until the carmaker moved to a rival agency in 2010.

The shift sent shock waves through the auto industry that is known for marketing relationships that last for generations. Sources told Crain's Detroit Business that the Cadillac deal entails Campbell Ewald eventually handling advertising for GM’s luxury brand from current agency Fallon Worldwide Inc. The possibility of an agency shift for Cadillac comes as GM has been consolidating its marketing and media buying efforts.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries