Cadillac’s announcement at the Los Angeles Auto Show that it will offer a diesel-engine version in the U.S. was greeted with surprise. However, it’s logical for General Motors’ luxury brand to do this since its rivals -- Audi, BMW and Mercedes-Benz – already offer excellent diesel powertrains. Cadillac is also under pressure to meet stricter fuel economy and emissions standards.
When Don Butler, Cadillac’s marketing vice president, was interviewed at the LA show, he said that the company is considering a diesel engine for models that will be offered outside the U.S.
He also said that a diesel engine may be a “potential hedge in the U.S.” due to the diesel’s amazing torque as well as its outstanding performance and efficiency. Butler emphasized that Cadillac will do the best that it can to compete with imports.
One strategy involves offering competitive powertrains. He added that for the company to go up against the “best of the best without compromises,” it will have to choose the right powertrains. In the 1980s, the diesel engine that GM built was a big failure in terms of reliability.
This had a huge impact on the reputation of Oldsmobile and Cadillac. But Cadillac has learned its lesson and it is prepared to offer an appealing and powerful product line that will arrive in dealerships in 2012. These include the SRX, CTS, Escalade and the 2013 ATS and XTS sedans.
Take a look at the newest member of Cadillac’s luxury sedan lineup – the 2013 Cadillac XTS. Bound to arrive in the United States and Canada in the spring of 2012, the new Cadillac XTS is touted to be the most technologically advanced production car in the history of the luxury brand. Designed to be larger than the Cadillac CTS, the new Cadillac XTS is able to provide the brand’s hallmark roominess, elegance and presence – as augmented by new and technically advanced methods.
Likewise, the new Cadillac XTS marks the debut of the so-called CUE (Cadillac User Experience) that combines intuitive design with information and media controls and commands. In addition, the new Cadillac XTS is the only luxury sedan that comes standard with Magnetic Ride Control which is considered as the fastest-reacting suspension in the world.
Cadillac is also offering an array of advanced technologies that could help improve the vision and safety of the driver. Serving as the core of the new Cadillac XTS is a 3.6L direct injection engine that is backed by an advanced all-wheel drive system, which marks the brand’s shift to a more dynamic yet more efficient offering.
Don Butler, vice president of Cadillac Marketing, called the Cadillac XTS as a new formula for luxury as driven by advanced technology. He quipped that the new XTS is an embodiment of the evolution of Cadillac’s Art & Science philosophy that combines the best technical ideas and the continued refinement of Cadillac design.