Cadillac cut prices on its 2010 CTS sport wagon

Article by Christian Andrei, on August 26, 2010

Have you heard about the $40,000 psychological barrier when it comes to car prices? Apparently, Cadillac believes in this and has decided to cut almost $1300 off the price tag of the CTS Sport Wagon, bringing its base price to $39,150.

This price is still about $3000 more than a base 2010 CTS sedan and about $5000 above a base SRX crossover, which is now Cadillac's least expensive vehicle.

Cadillac spokesman David Caldwell said that even if the SRX and CTS wagon are both five-door Cadillacs, the SRX has little to do with the lowered pricing. Caldwell disclosed that this change in price is about making some adjustments to its marketing approach in order to strengthen its position with CTS in its competitive class.

Since the latest generation CTS went on sale in model year 2008, pricing has increased about $7000. Higher average transaction and base prices indicate that the CTS is moving into a clearer pricing position as a BMW 5 Series and Audi A6 fighter.

This move makes room for the smaller rear-wheel drive entry-level sedan on the way. The SRX crossover actually doesn't need a price cut for its units to be sold.

However, it was noted earlier this month that Cadillac had a five-month supply of the CTS. This price reduction is expected to maintain the brand's momentum, as should the $1,000 incentives on the CTS sedan and wagon currently being offered. [via usatoday]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries