Cadillac cut prices on its 2010 CTS sport wagon

Article by Christian A., on August 26, 2010

Have you heard about the $40,000 psychological barrier when it comes to car prices? Apparently, Cadillac believes in this and has decided to cut almost $1300 off the price tag of the CTS Sport Wagon, bringing its base price to $39,150.

This price is still about $3000 more than a base 2010 CTS sedan and about $5000 above a base SRX crossover, which is now Cadillac's least expensive vehicle.

Cadillac spokesman David Caldwell said that even if the SRX and CTS wagon are both five-door Cadillacs, the SRX has little to do with the lowered pricing. Caldwell disclosed that this change in price is about making some adjustments to its marketing approach in order to strengthen its position with CTS in its competitive class.

Since the latest generation CTS went on sale in model year 2008, pricing has increased about $7000. Higher average transaction and base prices indicate that the CTS is moving into a clearer pricing position as a BMW 5 Series and Audi A6 fighter.

This move makes room for the smaller rear-wheel drive entry-level sedan on the way. The SRX crossover actually doesn't need a price cut for its units to be sold.

However, it was noted earlier this month that Cadillac had a five-month supply of the CTS. This price reduction is expected to maintain the brand's momentum, as should the $1,000 incentives on the CTS sedan and wagon currently being offered. [via usatoday]

If you liked the article, share on:

Comments

Recommended

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries