Cadillac cut prices on its 2010 CTS sport wagon

Article by Christian A., on August 26, 2010

Have you heard about the $40,000 psychological barrier when it comes to car prices? Apparently, Cadillac believes in this and has decided to cut almost $1300 off the price tag of the CTS Sport Wagon, bringing its base price to $39,150.

This price is still about $3000 more than a base 2010 CTS sedan and about $5000 above a base SRX crossover, which is now Cadillac's least expensive vehicle.

Cadillac spokesman David Caldwell said that even if the SRX and CTS wagon are both five-door Cadillacs, the SRX has little to do with the lowered pricing. Caldwell disclosed that this change in price is about making some adjustments to its marketing approach in order to strengthen its position with CTS in its competitive class.

Since the latest generation CTS went on sale in model year 2008, pricing has increased about $7000. Higher average transaction and base prices indicate that the CTS is moving into a clearer pricing position as a BMW 5 Series and Audi A6 fighter.

This move makes room for the smaller rear-wheel drive entry-level sedan on the way. The SRX crossover actually doesn't need a price cut for its units to be sold.

However, it was noted earlier this month that Cadillac had a five-month supply of the CTS. This price reduction is expected to maintain the brand's momentum, as should the $1,000 incentives on the CTS sedan and wagon currently being offered. [via usatoday]

If you liked the article, share on:

Comments

Recommended

Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries