Cadillac cut prices on its 2010 CTS sport wagon

Article by Christian Andrei, on August 26, 2010

Have you heard about the $40,000 psychological barrier when it comes to car prices? Apparently, Cadillac believes in this and has decided to cut almost $1300 off the price tag of the CTS Sport Wagon, bringing its base price to $39,150.

This price is still about $3000 more than a base 2010 CTS sedan and about $5000 above a base SRX crossover, which is now Cadillac's least expensive vehicle.

Cadillac spokesman David Caldwell said that even if the SRX and CTS wagon are both five-door Cadillacs, the SRX has little to do with the lowered pricing. Caldwell disclosed that this change in price is about making some adjustments to its marketing approach in order to strengthen its position with CTS in its competitive class.

Since the latest generation CTS went on sale in model year 2008, pricing has increased about $7000. Higher average transaction and base prices indicate that the CTS is moving into a clearer pricing position as a BMW 5 Series and Audi A6 fighter.

This move makes room for the smaller rear-wheel drive entry-level sedan on the way. The SRX crossover actually doesn't need a price cut for its units to be sold.

However, it was noted earlier this month that Cadillac had a five-month supply of the CTS. This price reduction is expected to maintain the brand's momentum, as should the $1,000 incentives on the CTS sedan and wagon currently being offered. [via usatoday]

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016