Cadillac faces uphill battle in breaking dominance of German rivals in LA

Article by Anita Panait, on May 29, 2012

Congested freeways in Los Angeles, California, seemed to tell the hard truth for General Motors’s Cadillac brand – it is facing an uphill battle to regain its status as the number one luxury brand in the United States.  Cadillac had been the top luxury brand in the country, and that was two decades ago. But now, European luxury brands – BMW, Mercedes-Benz, Audi and Jaguar – steadily own the North American luxury vehicle market.

While other car manufacturers, albeit not the luxury ones like Toyota and Honda, have already deeply penetrated the US car market, more and more European automakers are gaining ground in the country. The only Cadillac model that seems to be standing up against these foreign brands is the XTS sedan. Americans seemed to be attracted to this US-made luxurious model.

With the XTS sedan, Cadillac might be able to regain some ground lost to foreign luxury car manufacturers. The XTS is a large yet stylish front-wheel drive sedan laden with superb features and awesome technology as well as excellent handling capacity.

With more than enough marketing capacity, Cadillac could make the XTS attract L.A. drivers who have a penchant for imported cars. Numbers do speak! With more drivers owning import vehicles, the greater the challenge will be for Cadillac marketing chief Don Butler. Whether Cadillac could bring back the good old days or not remains to be seen. [source: Autonews]

Topics: cadillac

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