Cadillac has no plans to produce the Elmiraj Concept

Article by Andrew Christian, on August 22, 2014

The Cadillac Elmiraj Concept made quite a buzz when it was unveiled last year at the Pebble Beach Concours d’Elegance and at the Frankfurt Motor Show. Still, despite the positive feedback, Cadillac is not planning to produce such a vehicle, as it is a “no brainer” from a marketing point of view.

These words came from Uwe Ellinghaus, Cadillac’s marketing chief. Cadillac chief engineer Dave Leon is worried that such vehicles generate excitement among Cadillac fans but could haunt the brand if they are not produced.

The Elmiraj Concept was powered by a 4.5-liter twinturbocharged V8 engine that generated 500 hp and 500 lb-ft (678 Nm) of torque. With a length of 205 inches, the Elmiraj Concept is 3 inches longer than the XTS, company’s biggest offering, and previews the new Cadillac LTS flagship sedan.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016
Have you ever heard of the name Kris Singh? If you’re passionate about cars, you’ve probably come across this name at some point while you scour reports about the latest...
by - September 2, 2016