The Cadillac Elmiraj Concept made quite a buzz when it was unveiled last year at the Pebble Beach Concours d’Elegance and at the Frankfurt Motor Show. Still, despite the positive feedback, Cadillac is not planning to produce such a vehicle, as it is a “no brainer” from a marketing point of view.
These words came from Uwe Ellinghaus, Cadillac’s marketing chief. Cadillac chief engineer Dave Leon is worried that such vehicles generate excitement among Cadillac fans but could haunt the brand if they are not produced.
The Elmiraj Concept was powered by a 4.5-liter twinturbocharged V8 engine that generated 500 hp and 500 lb-ft (678 Nm) of torque. With a length of 205 inches, the Elmiraj Concept is 3 inches longer than the XTS, company’s biggest offering, and previews the new Cadillac LTS flagship sedan.