Cadillac is redesigning its logo to scrap wreaths

Article by Anita Panait, on July 26, 2013

Cadillac is currently working on changing its emblem, this time doing away with the classic laurel wreaths that surround the logo’s crest, several sources told Automotive News. The redesigned logo will possibly appear on a concept vehicle that Cadillac aims to unveil next month at the Pebble Beach Concours d'Elegance in California.

The redesigned logo would also appear on production cars no earlier than the 2015 model year, with plans subject to change, the sources remarked. A spokesman for Cadillac confirmed the plans to show a concept at Pebble Beach in August, but declined to comment on the emblem redesign.

According to sources, the plan to get rid of the wreaths was prompted partly by feedback from potential customers. a Cadillac insider told Automotive News that every time it was tested, the reaction was “almost universally negative."

The source added that the wreaths on the logo are viewed as “outdated and obsolete," an image that Cadillac has been working hard to get rid off as it targets its next generations of vehicles at younger buyers. This is not first time that Cadillac’s logo will undergo a redesign. In fact, the emblem has changed nearly 40 times in the brand's 111-year history, with the wreath coming in and out over the years.

The last time Cadillac redesigned its emblem was in 1999, when it aimed to project a more streamlined, contemporary look, as well as to signal an exit from its legacy of building old-fashioned luxurious land yachts. During the time, the birds on the logo were eliminated from the main crest, although the wreaths remained, albeit in a modified form. [source: automotive news - sub. required]

Topics: cadillac

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016