Cadillac launches Shield benefits program

Article by Christian Andrei, on February 18, 2011

Cadillac customers will love the carmaker’s new program called Cadillac Shield that ties together the wide-ranging benefits and technologies that Cadillac offers its owners. The program is meant to intensify the brand’s focus on customer service. Included in this program are Cadillac’s class-leading warranty coverage, its newly launched maintenance program, and courtesy transportation (if warranty repairs are required).

The program also provides 24-hour roadside assistance for the first five years or 100,000 miles.

Don Butler, vice president of Cadillac marketing, said that Cadillac provides a collection of ownership benefits that enables it to maintain its lead in luxury market. Butler added that Cadillac Shield is intended to raise consumer awareness of these benefits.

It also shows Cadillac’s commitment to its customers to determine ways to improve these services and technologies. All new owners as well as previous buyers of 2011 models will become part of the Cadillac Shield.

The Cadillac Shield offers ownership benefits including Cadillac Premium Care Maintenance, which provides scheduled oil changes, tire rotations, multi-point vehicle inspections and replacement of engine and cabin air filters for the first four years or 50,000 miles.

It also offers five-year, 100,000-mile powertrain warranty; four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage; and 24/7 roadside assistance for the first five years or 100,000 miles. It also provides courtesy transportation during service visits for warranty issues.

Press Release

Cadillac Announces Shield Owner Benefits Program

Cadillac announced today a new program called Cadillac Shield designed to heighten the brand’s focus on customer service by tying together the wide-ranging benefits and technologies Cadillac provides its owners.

Cadillac Shield includes Cadillac’s class-leading warranty coverage and recently launched maintenance program as well as courtesy transportation if warranty repairs are needed. It also includes 24-hour roadside assistance for the first five years or 100,000 miles.

“Cadillac offers a suite of ownership benefits that makes the brand a leader in the luxury market,” said Don Butler, vice president of Cadillac marketing. “Cadillac Shield allows us to raise consumer awareness of these benefits. It’s also a commitment by Cadillac to our owners to continually look for ways to improve these services and technologies.”

All new owners will become part of the Cadillac Shield along with previous buyers of 2011 models. The ownership benefits covered by Cadillac Shield include:

Cadillac Premium Care Maintenance, which provides scheduled oil changes, tire rotations, multi-point vehicle inspections and replacement of engine and cabin air filters for the first four years or 50,000 miles
Five-year, 100,000-mile powertrain warranty
Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage
24/7 roadside assistance for the first five years or 100,000 miles
Courtesy transportation during service visits for warranty issues.
Standard one-year OnStar Directions and Connections plan, which includes automatic crash response, turn-by-turn navigation, vehicle diagnostics, stolen vehicle assistance and hands-free calling.

OnStar smart-phone app, which allows owners to track diagnostic information, such as oil life and fuel-tank levels, through their iPhone or Android, as well as access common key fob functions, such as starting the engine, unlocking doors and turning on the lights.

myCadillac smart-phone app that allows owners to set a reminder of where they parked, schedule maintenance services, locate a dealer and request roadside assistance through their iPhone or Android.
Cadillac dealers will begin promoting Cadillac Shield this month through a comprehensive marketing program.

Topics: cadillac

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