Cadillac may offer more features to justify price of CTS sedan

Article by Christian A., on September 8, 2014

Cadillac has seen sales of its redesigned CTS sedan fall 35 percent in August following a 29-percent drop in July. In fact, Cadillac dropped 18 percent in August in the US. This despite the presence of two known luxury car personalities tapped from other marques -- Uwe Ellinghaus of BMW and Johan de Nysschen of Audi.

Both are tasked to defend Cadillac from German luxury brands in the United States, and both understand why the marque is losing sales. Ellinghaus told Bloomberg in an interview that Cadillac may have been "too ambitious" in increasing prices on the redesigned CTS.

To justify that price to customers, Cadillac mulls adding features like heated seats. To raise its appeal to customers next year, Cadillac is making "significant changes" to the brand's marketing in the first quarter of 2015.

Ellinghaus remarked last month that while there is a “tremendous growth” in the car luxury segment, Cadillac is not capitalizing on that growth to the same degree hoped for.

He noted that price is “definitely an argument" when trying to capture target buyers who aren't yet considering Cadillac models. To further compete with its German rivals as well as trim its reliance on large trucks, GM is expanding its range of high-margin Cadillac cars.

Cadillac is getting ready to launch four new models in 2015, including a redesigned SRX SUV and a top-range car. The brand will also extend efforts to have independent dealers remodel their showrooms to convey a new brand image while placing more importance to partnerships with hotels and airlines.

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries