Cadillac mulls adding large crossover under Escalade name

Article by Anita Panait, on October 9, 2013

Cadillac is mulling adding a large crossover to its lineup, branding it under the Escalade name. Bob Ferguson, senior vice president of global Cadillac, remarked after unveiling the redesigned 2015 Escalade that that there is “a lot of equity in Escalade,” adding that he would like to “explore the notion of other vehicles” that would carry the brand name.

Ferguson noted that customers have different tastes with regards to vehicle types. He said that while some people love a certain vehicle, there are others who would say that they like another type of vehicle that offers a different ride and a different experience.

According to Ferguson, product planners at General Motors "are still looking at" a large unibody crossover to complement the Escalade SUV, which is still underpinned by a truck-like body-on-frame platform. 

GM currently sells three large, seven-passenger crossovers underpinned by same unibody platform dubbed as Lambda: the Buick Enclave, GMC Acadia and Chevrolet Traverse.  The crossover segment is currently one of the fastest growing segments in the auto industry.

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