Cadillac relaunching its certified pre-owned program

Article by Christian Andrei, on May 11, 2011

Cadillac wants to boost the confidence of customers who are looking for a used luxury vehicle by relaunching its certified pre-owned program. Cadillac believes that by doing so, the resale value of Cadillacs will also increase. In the latest rankings by IntelliChoice, Cadillac’s certified pre-owned program was rated higher than programs from Mercedes, Lexus, Audi and BMW.

This spring, Cadillac will start offering its enhanced certified pre-owned program, which consists of a tougher vehicle inspection system, a six-year, 100,000-mile limited warranty, 24-hour roadside assistance during the warranty period and courtesy transportation for warranty services.

Kurt McNeil, vice president of Cadillac Sales and Service, said that in the luxury segment, pre-owned vehicles are most frequently what introduce new customers to the brand.

Cadillac wants to tell customers that it stands behind the quality of its pre-owned vehicles. Cadillac’s program will be boosted by competitive financing options.

For the months of May and June, qualified buyers will be able to take advantage of Cadillac’s offer of the first three monthly payments to have interest rates as low as 1.9%.

Under this program, each buyer of a Cadillac certified pre-owned vehicle will get a 172-point vehicle inspection and reconditioning certificate that includes a road-test, validation of key mechanical components, interior and exterior detailing, and up-to-date maintenance services. A vehicle history report will be provided to the customers.

Most of the vehicle’s major mechanical components, such as the engine, transmission, axles, struts, heating and air conditioning system and door and sunroof assemblies, will be covered in the limited warranty on Cadillac’s certified pre-owned vehicles. To promote this program, Cadillac is running advertisements on TV, radio, print media, and online outlets too.

Topics: cadillac

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries