Cadillac starts XTS production in China

Article by Christian Andrei, on March 1, 2013

Cadillac celebrates a milestone this week – the start of production of the new XTS luxury sedan in China. Aside from the Shanghai production, the XTS is also assembled in Oshawa, Ontario. This output is the most significant expansion move since Cadillac arrived in China, the world’s largest market, in 2006.

Bob Ferguson, vice president Global Cadillac, said that this growth in the local assembly of the brand in China occurs together with the strong momentum of its new product lineup and major dealership expansion too. Cadillac China’s dealer network has increased to over 150 locations, increasing by about twice its number in the last year.

Cadillac expects to have a total of 250 outlets within the next two years. In 2012, the brand reported sales of 30,000 units in China in 2012. It aims to reach or even surpass 100,000 units sold each year by 2015. The Cadillac XTS redefines the large luxury sedan via advanced technology like standard Magnetic Ride Control, the innovative CUE system for connectivity and control and sophisticated safety systems.

The XTS’s roomy and elegant interior appeals to the consumers in China, where they value luxurious space. The XTS becomes more competitive in China due to its local assembly as well as the use of a smaller displacement 2.0L Turbo powertrain. Ferguson said that the company is prepared to go up to the next level. He added that growth in the Chinese market is vital to any top luxury auto brand, boosting its brand and its business globally.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries