Cadillac celebrates a milestone this week – the start of production of the new XTS luxury sedan in China. Aside from the Shanghai production, the XTS is also assembled in Oshawa, Ontario. This output is the most significant expansion move since Cadillac arrived in China, the world’s largest market, in 2006.
Bob Ferguson, vice president Global Cadillac, said that this growth in the local assembly of the brand in China occurs together with the strong momentum of its new product lineup and major dealership expansion too. Cadillac China’s dealer network has increased to over 150 locations, increasing by about twice its number in the last year.
Cadillac expects to have a total of 250 outlets within the next two years. In 2012, the brand reported sales of 30,000 units in China in 2012. It aims to reach or even surpass 100,000 units sold each year by 2015. The Cadillac XTS redefines the large luxury sedan via advanced technology like standard Magnetic Ride Control, the innovative CUE system for connectivity and control and sophisticated safety systems.
The XTS’s roomy and elegant interior appeals to the consumers in China, where they value luxurious space. The XTS becomes more competitive in China due to its local assembly as well as the use of a smaller displacement 2.0L Turbo powertrain. Ferguson said that the company is prepared to go up to the next level. He added that growth in the Chinese market is vital to any top luxury auto brand, boosting its brand and its business globally.
Since it is larger than the Cadillac CTS, the new Cadillac XTS offers more space, but with the same elegance and road presence typical of Cadillac vehicles. However, the new XTS is now laden with new technologies that a new generation of luxury customers would surely appreciate. One of these technologies is the CUE -- which stands for Cadillac User Experience – that combines intuitive design with industry-first information and media controls and commands.
Aside from the CUE interface and connectivity, the new XTS is also fitted with an array of advanced technologies as standard, like the Magnetic Ride Control, which is regarded as the fastest-reacting suspension in the world. The new XTS could also be specified with advanced technologies that enhance the driver’s vision and safety.
Powering the new Cadillac XTS is a 3.6L direct injection engine, which is supported by an advanced all-wheel drive system. This combo means that this spacious luxury sedan has become a more efficient performer.
Don Butler, vice president of Cadillac Marketing, remarked that the new Cadillac XTS represents a new formula for luxury as supported advanced technology. He called the new XTS as a showcase of the evolution of Cadillac’s Art & Science philosophy as it’s the refinement of Cadillac design (art) and the best technical ideas (science).
CUE essentially exemplifies the XTS as a fusion of advanced technology and artistic design. Its core is an eight-inch (203 mm) display located in the "center stack," which is basically the faceplate below the screen and the steering wheel controls.