Cadillac celebrates a milestone this week – the start of production of the new XTS luxury sedan in China. Aside from the Shanghai production, the XTS is also assembled in Oshawa, Ontario. This output is the most significant expansion move since Cadillac arrived in China, the world’s largest market, in 2006.
Bob Ferguson, vice president Global Cadillac, said that this growth in the local assembly of the brand in China occurs together with the strong momentum of its new product lineup and major dealership expansion too. Cadillac China’s dealer network has increased to over 150 locations, increasing by about twice its number in the last year.
Cadillac expects to have a total of 250 outlets within the next two years. In 2012, the brand reported sales of 30,000 units in China in 2012. It aims to reach or even surpass 100,000 units sold each year by 2015. The Cadillac XTS redefines the large luxury sedan via advanced technology like standard Magnetic Ride Control, the innovative CUE system for connectivity and control and sophisticated safety systems.
The XTS’s roomy and elegant interior appeals to the consumers in China, where they value luxurious space. The XTS becomes more competitive in China due to its local assembly as well as the use of a smaller displacement 2.0L Turbo powertrain. Ferguson said that the company is prepared to go up to the next level. He added that growth in the Chinese market is vital to any top luxury auto brand, boosting its brand and its business globally.