Cadillac to double vehicle lineup to 10 models by 2016

Article by Anita Panait, on January 16, 2013

Cadillac is finalizing plans to expand its lineup of cars and crossovers up to 10 models by 2016, according to two people privy with the carmaker’s talks with suppliers. The product expansion plan is part of General Motors Co's strategy to transform its luxury brand into a global power. Cadillac is set to offer this year an ELR plug-in hybrid, considered as the luxury counterpart of the Chevrolet Volt.

In the next four years, Cadillac may also offer a flagship sedan, a small crossover and a small car that will rival BMW's 1-Series, the sources told Reuters. The expansion plans come as Cadillac suffered a sales decline in the Unites States in 2012, forcing it to drop from fourth to fifth place behind Honda Motor Co's Acura.

Bob Ferguson, vice president of global Cadillac, told Reuters in an interview at the Detroit auto show that the luxury brand currently has the “core of a very good product set” and is working hard at examining the options to make it better.

Ferguson affirmed their goal, which is to make Cadillac a truly global luxury brand. GM has been polishing Cadillac's image by producing excellent products, allowing the brand’s ATS model to grab the 2013 North American Car of the Year award Monday. Despite that, concerns remain on Cadillac’s chances for global success.

Topics: cadillac, lineup

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries