Cadillac is finalizing plans to expand its lineup of cars and crossovers up to 10 models by 2016, according to two people privy with the carmaker’s talks with suppliers. The product expansion plan is part of General Motors Co's strategy to transform its luxury brand into a global power. Cadillac is set to offer this year an ELR plug-in hybrid, considered as the luxury counterpart of the Chevrolet Volt.
In the next four years, Cadillac may also offer a flagship sedan, a small crossover and a small car that will rival BMW's 1-Series, the sources told Reuters. The expansion plans come as Cadillac suffered a sales decline in the Unites States in 2012, forcing it to drop from fourth to fifth place behind Honda Motor Co's Acura.
Bob Ferguson, vice president of global Cadillac, told Reuters in an interview at the Detroit auto show that the luxury brand currently has the “core of a very good product set” and is working hard at examining the options to make it better.
Ferguson affirmed their goal, which is to make Cadillac a truly global luxury brand. GM has been polishing Cadillac's image by producing excellent products, allowing the brand’s ATS model to grab the 2013 North American Car of the Year award Monday. Despite that, concerns remain on Cadillac’s chances for global success.
2013 ATS interprets the Art & Science design language with a new proportion. It tailors the most compact Cadillac’s refinement cues and signature styling while upholding and advancing the technological elements and the impressive attention to details for which Cadillac is known.
Wide front and rear tracks, as well as a long 2,775-mm wheelbase are the cornerstones of ATS's firmly planted stance. This stance is enhanced by its taut sheet metal that is seemingly wrapped tight around the tires and its short overhangs. The vehicle comes standard with 17” wheels, while 18” wheels can be availed as an option.
Lending a technologically advanced function and style to the ATS are bold vertical lighting elements, which include LED signature lighting detail at the front, as well as active grille shutters and illuminating door handles. At certain highway speeds, the grille shutters close in order to lessen aerodynamic drag and to enhance fuel economy.
Additionally, an interior that is driver-focused and that boasts well-crafted materials and integrated technology complements the exterior elements as well as supports the Cadillac ATS's driving experience. Everything is designed for intuitive and effortless performance driving, from the pedal placement to the shifter position. Moreover, available performance seats feature power-adjustable bolsters so as to optimize lateral support when high-load cornering.
An instrument panel, which wraps into the doors, as well as a center stack that flows from the mid-instrument panel to the center console contribute to the intuitive feel of the vehicle’s interior. Meanwhile, LED lighting allows a clear and at-a-glance view in any lighting condition and ambient lighting accents the console’s and doors’ functional elements.
Enhancing the driver’s and passengers’ emotional connection to the Cadillac ATS are its plated metal, real wood, and carbon fiber trim, and its cut-and-sew instrument panel, doors, and console. There are also many interior color theme choices, each with a unique accent trim material.
These themes cover a wide selection of flavors, from black and serious, to light, open and warm, to bold, technical and sporty.