Cadillac will sponsor World Golf Championships tournament

Article by Christian A., on December 1, 2010

General Motors Co. said that its luxury brand Cadillac will be the title sponsor of the World Golf Championships tournament in Doral, Fla., which takes place this March. Cadillac didn’t mention how much the sponsorship would cost. Cadillac will also be an umbrella sponsor of the World Golf Championships, consisting of four different tournaments, throughout 2011.

In a statement, Don Butler, Cadillac's vice president of marketing, said that World Golf Championships are “all about the highest level of performance on a global stage.” Butler said that with this sponsorship, Cadillac will have an “ideal marketing partnership” that will enable the brand to “efficiently and effectively” reach its target market.

The Buick Open was a signature event for the PGA Tour up until last year. However, GM had to drop the Buick brand's 50-year sponsorship after it entered bankruptcy in 2009.

Of course, the PGA lost several other sponsors because of the recession. It comes as no surprise then that the PGA is glad about the return of GM as a major advertiser.

PGA Tour Commissioner Tim Finchem, in a statement, said that sponsoring the World Golf Championships will give Cadillac an effective and valuable marketing platform that will “provide an excellent return on its investment.”

This may be the first time for Cadillac to sponsor a World Golf Championships series but it has supported the PGA Tour previously when it was the title sponsor for the Masters Tournament until 2008.

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries