Cadillac working on a new convertible to take on the Audi A5

Article by Christian A., on April 30, 2011

After having ceased producing the XLR following the 2009 model year, Cadillac will now take on a different approach when it re-enters the convertible market.

Cadillac has set ambitious goals for itself, first with its Pininfarina-bodied Allanté that stopped production in 1993 and the next with the XLR, a folding-hardtop roadster that has similar architecture with the Chevrolet Corvette.

Cadillac’s lineup of expensive boutique models weren’t successful and so, Cadillac will offer its next convertible for a much lower price. It will be built on the coming Alpha platform, which is used on the 2013 ATS compact sedan as well as the next-generation CTS.

Notably, this new convertible won’t merely be an open-top ATS. Rather, it will be slotted between the ATS and the CTS. It also boasts of having unique styling that makes it distinctive from all other models.

It is said to be the equivalent of the Audi A5 convertible. The new convertible will have one significant feature – a softtop -- that it shares with the A5 cabrio. There is actually no specific roof that the luxury-convertible segment has a clear preference for.

Fabric roofs are what the Audi, the next Cadillac, and the Mercedes-Benz E-class cabriolet use. Meanwhile, the convertible versions of the BMW 3-series, the Lexus IS, and the Infiniti G37, are all fitted with folding hardtops.

Having a retractable roof adds to its weight and it also reduces the trunk space. Many fans prefer the lighter cloth-top approach but the appeal of folding metal also can’t be denied.

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