Cadillac’s new design boss Mark Adams will not incorporate European features

Article by Christian Andrei, on November 5, 2012

Cadillac’s new British design boss Mark Adams said that the US marque will retain its distinctive sharp-edged Art and Science design theme. This contradicts reports from some people in the Cadillac design department that Adams will introduce European features. When interviewed at the Paris motor show, Adams said that he hoped to ‘design quality’ to build on Cadillac’s crisp-edged styling lines, lightly curved body panels and tall, narrow headlamps and tail-lights. In the 1990s, Art and Science was created under the leadership of chief designer Wayne Cherry.

Its creation gave Cadillac cars a set of personality characteristics that distinguished it from competition built by German automakers. Adams thinks that he will accomplish his tasks easier because GM’s North American design department was recently reorganized, says Autocar. As a result, the staff would only work on the marque they’re assigned to instead of by platform or vehicle type across all the brands. Adams intends to refine the creative process at Cadillac.

This is predicted to be successful since he has a reputation in the industry as having had a strong positive impact on Vauxhall design when he was with the company. In addition, Cadillac will stay with its goal to someday be a significant global premium brand. It’s apparent now that the challenges it faces in Europe have become less imposing.

Topics: cadillac, europe

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