Cadillac’s new sedans not going to blow the doors off, says GM CEO

Article by Christian Andrei, on June 6, 2011

General Motors CEO Dan Akerson asserts that Cadillac’s upcoming ATS and XTS sedans will be “competitive” in the luxury-car segment and will outperform Ford’s Lincoln but won’t be likely to beat its foremost rivals. In an interview with the Detroit News, Akerson also said that in the future, only Chevrolet and Cadillac (among the GM brands) will be sold globally.

This means that the GMC brand will be limited to the U.S. while Buick vehicles will be offered only in the U.S. and China.

Since Buick was launched in China 12 years ago, it has had more than 3 million units sold there. Akerson expressed confidence that the Chevrolet brand will reap success worldwide but it will likely take another year or two before it will be ready to compete globally.

The new Sonic compact and the 2013 Malibu sedan will represent Chevrolet in its quest to dominate the world. Akerson considers the Malibu to be such a vital product that he moved its launch from August 2012 to January 2012.

With regards to Cadillac, Akerson admitted that it still needs to develop further before being tasked to enter the global market.

The Cadillac ATS and XTS will be slotted below the CTS and will replace the DTS and STS positioned above it. These sedans are expected to increase the carmaker’s sales in the U.S. and expand its market share when they’re launched in the next few years.

Topics: cadillac, gm

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