There are multiple speculations on the price of Cadillac’s flashy and fuel-sipping ELR plug-in hybrid at the Detroit Auto Show. The coupe would only arrive in showrooms after at least a year so it’s still too early for General Motors officials to talk about pricing. The estimates that have been mentioned so far range from the low $50,000s to upwards of $70,000.
There’s such a wide variation since GM may be going about it in two different ways. First, it could be priced low so that GM could achieve modest volumes for the ELR so it can continue to bring down the per-unit component costs of the Volt powertrain. A second view is that that it could be priced in the mid-$60,000s or higher to test if the Cadillac brand has been truly revived.
Jim Hall, principal of research firm 2953 Analytics Inc. in suburban Detroit, said that the company doesn’t know if the piece-cost reduction of the Voltec drivetrain is more significant than Cadillac's image improvement.
Some critics think that Cadillac will want to raise the price to suggest exclusivity. Cadillac executives think that its hybrid isn’t just a dressed up Volt and could offer bold styling, interior luxury and unique powertrain that none of its competitors offer.