Auto sales in Canada just climbed 0.2 percent in March 2014 to 157,060 vehicles from a previous record of 156,680 in March 2013. Dennis DesRosiers of DesRosiers Automotive Consultants, remarked the almost flat sales masked a solid performance during severe winter weather. He wrote in a report that when the very slight sales is placed in the context of a “never-ending winter and strong year-ago sales,” the current sales levels should be “applauded rather than scorned." he wrote in a report.
According to the DesRosiers report, car sales dropped 5.7 percent to 66,209 vehicles in the month while truck sales surged 5.1 percent to 90,851. DesRosiers wrote that the biggest ongoing dynamic is the strength in the light truck market.
The trend is also apparent in the first three months of 2014, with truck sales up 6.3 percent and car sales down 6.2 percent. Sales of Detroit 3 vehicles dropped 1.1 percent in March to 68,661 vehicles, while sales of other carmakers surged 1.3 percent at 88,399 vehicles, the report said.
Chrysler Canada sold the most vehicles in the country, with the strong demand for its trucks offsetting a decline in car sales. Truck sales jumped 11.7 percent to 21,180 units while car sales fell 33.5 percent to 3,469 units in the month.
Overall, Chrysler Canada sold 24,649 vehicles in March for a 2 percent leap. In the first three months of 2014, Chrysler Canada posted a 4.9-percent rise in sales to 60,869 vehicles, with truck sales up 10.8 percent and car sales down 21.4 percent. Ford Motor Co. of Canada sold 22,390 vehicles in March for a 10.7-percent drop, DesRosiers' data showed.