Car buyers are most interested in remote vehicle diagnostics, premium audio systems and wireless connectivity. These are the top three emerging technologies out of the 21 listed in the 2011 U.S. Automotive Emerging Technologies Study by J.D. Power and Associates. Consumers want to simplify and enhance their lives and they’re looking into in-car technology to meet these goals.
In this study conducted by J.D. Power last month, 18,000 vehicle owners were asked about their interest in 21 technologies before and after the price of each item was shown.
This study found that 86% of smart phone owners have installed the device in the car they drive. Getting phone calls is the top activity while getting directions comes next.
J.D. Power discovered that as local and state governments continue to impose distracted driver laws, motorists are getting more fascinated about technology that can legally improve their in-car activities. What can be concluded from the study’s results is that automotive technology providers are faced with a wonderful opportunity.
The authors of the study said that how these technologies are designed and the ease of their use are what will be the basis of how extensive the benefits would be for automakers since these will determine the demand.
In a statement, Mike VanNieuwkuyk, executive director of global vehicle research at J.D. Power, said that what automakers and suppliers should do to these technologies (including hands-free devices) is to incorporate them into a vehicle that’s easy to understand but still be able to “handle all of the tasks that drivers expect." He added that while the devices use “extremely complex” engineering, there has to be a simple driver interface.