With the rising demand for in-vehicle Siri capabilities, Apple Inc. announced on June 11, 2012 that it is coordinating with Audi AG, BMW AG, Chrysler Group, General Motors Co., Honda Motor Co., Jaguar Land Rover, Mercedes-Benz and Toyota Motor Corp. to include the popular voice-command software in their vehicles.
Apple is developing an in-vehicle feature called Eyes Free that will allow drivers to make phone calls and send text messages, as well as play music, get directions and use other Siri functions by speaking. Among the eight car manufacturers that are already working with Apple, Honda and GM have confirmed plans to include Siri in their vehicles.
Apple introduced Siri, a voice-command software, in 2011 on the iPhone 4S. Its popularity and practicality have compelled those from the driving community to have the program available in their vehicles. The clamor for Siri-fitted vehicles has been also growing as consumers become more frustrated with the ineffective factory-installed voice recognition systems installed in their units.
According to J.D. Power's 2012 Initial Quality Study released last week, voice recognition systems failure topped the list as the No. 1 consumer complaint on new vehicles. This further increased the pressure on carmakers to make those voice-recognition systems function correctly. Since Apple’s announcement, analysts have praised its collaboration with carmakers, saying that Siri will become more valuable to customers. Analysts added that Apple’s partnership with the carmakers will open new markets for the company.