Car2Go is pulling out from the United Kingdom due to sluggish business

Article by Christian A., on May 31, 2014

Daimler's Car2Go unit is pulling out from the United Kingdom after the business failed to work as expected in London. Car2Go said on its Web site that after listening closely to customer feedback and considering the country’s strong culture and tradition of private vehicle ownership, it is withdrawing from the UK.

Car2Go has been in London since December 2012 and in Birmingham since last year. The car-sharing business, had hoped to set up a network of "free-floating" parking spaces across London, where customers could just pick up and drop off cars.

 However, Car2Go said that coordinating 32 separate authorities across different boroughs were more difficult than expected. A spokesman said that Car2Go had aimed to get over 10,000 customers, but failed.

This meant that the company failed to achieve the five to eight daily bookings needed to make the business sustainable in the UK. Its failure in the UK was contrasted by its success in Italy, where it has around 110,000 users in Rome and Milan.

The company also has around 70,000 clients in seven cities in Germany like Berlin and Hamburg. Its global operations have reached 25 cities and boast of 750,000 registered users.

Topics: uk

If you liked the article, share on:

Pin It

Comments

Recommended

The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries