Car2Go is pulling out from the United Kingdom due to sluggish business

Article by Christian Andrei, on May 31, 2014

Daimler's Car2Go unit is pulling out from the United Kingdom after the business failed to work as expected in London. Car2Go said on its Web site that after listening closely to customer feedback and considering the country’s strong culture and tradition of private vehicle ownership, it is withdrawing from the UK.

Car2Go has been in London since December 2012 and in Birmingham since last year. The car-sharing business, had hoped to set up a network of "free-floating" parking spaces across London, where customers could just pick up and drop off cars.

 However, Car2Go said that coordinating 32 separate authorities across different boroughs were more difficult than expected. A spokesman said that Car2Go had aimed to get over 10,000 customers, but failed.

This meant that the company failed to achieve the five to eight daily bookings needed to make the business sustainable in the UK. Its failure in the UK was contrasted by its success in Italy, where it has around 110,000 users in Rome and Milan.

The company also has around 70,000 clients in seven cities in Germany like Berlin and Hamburg. Its global operations have reached 25 cities and boast of 750,000 registered users.

Topics: uk

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016