Car2Go is pulling out from the United Kingdom due to sluggish business

Article by Christian A., on May 31, 2014

Daimler's Car2Go unit is pulling out from the United Kingdom after the business failed to work as expected in London. Car2Go said on its Web site that after listening closely to customer feedback and considering the country’s strong culture and tradition of private vehicle ownership, it is withdrawing from the UK.

Car2Go has been in London since December 2012 and in Birmingham since last year. The car-sharing business, had hoped to set up a network of "free-floating" parking spaces across London, where customers could just pick up and drop off cars.

 However, Car2Go said that coordinating 32 separate authorities across different boroughs were more difficult than expected. A spokesman said that Car2Go had aimed to get over 10,000 customers, but failed.

This meant that the company failed to achieve the five to eight daily bookings needed to make the business sustainable in the UK. Its failure in the UK was contrasted by its success in Italy, where it has around 110,000 users in Rome and Milan.

The company also has around 70,000 clients in seven cities in Germany like Berlin and Hamburg. Its global operations have reached 25 cities and boast of 750,000 registered users.

Topics: uk

If you liked the article, share on:

Comments

Recommended

Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries