Carmakers evaluate audible Facebook updates as safety regulators are discouraging mobile-phone use

Article by Christian A., on January 17, 2012

Amid Toyota Motor Corp.’s quest to offer the most creative new in-car technology, regulators are going the other way and are discouraging mobile-phone use. Aside from enabling drivers to make restaurant reservations on OpenTable.com and use Bing to search the Internet, regulators now have to evaluate audible Facebook updates and steering-wheel controls that enable drivers to purchase movie tickets and check stock prices. These were unveiled at the recently held International Consumer Electronics Show in Las Vegas and the Detroit Auto Show.

Technology is being developed by Daimler AG to inform customers that they could bring up road information on the windshield with just a wave of the hand. Jeremy Anwyl, vice chairman of auto researcher Edmunds.com, said that it could be regulated but people are “pretty determined” to get connected wherever they are. David Strickland, the National Highway Traffic Safety Administrator, narrated to analysts how instead of talking, his 15-year-old triplet godchildren text each other even when they’re in front of each other.

He said that manufacturers want to capture this market composed of a widening consumer class of young people who don’t know how it is to not be connected. However, the safety rules are making it difficult for the companies.

For this year, Strickland’s agency is working to release guidelines to install the in-vehicle technologies. Last December, the NHTSA said that in 2010, driver distraction has led to 3,092 deaths, which make up 9.4% of road fatalities. QUBE, a part of automotive data provider just-auto.com, said that in 2012, there will be 5.8 million smartphone and embedded connectivity units fitted to new cars and light trucks in North America. [source: Bloomberg]

Topics: facebook

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries