Carmakers expected to flood Internet with Super Bowl ad previews

Article by Anita Panait, on January 25, 2013

The Super Bowl is known to attract millions of viewers in the United States. That is the main reason why several carmakers would not mind paying millions of dollars to have their ads broadcasted during the game. Likewise, carmakers made it a point to launch online previews of their ads even before the much-anticipated game. Online previews allow carmakers to provide a glimpse of their Super Bowl commercial without spending millions of dollars.

For instance, even before Super Bowl 46 went live on Feb. 5, 2012, carmakers flooded the Internet with their deluge of 60-second and 90-second mini films. And one has to admit that they were nicely done. For instance, Volkswagen’s "The Dog Strikes Back" and Chevrolet's "Happy Grad" spots were incredibly nice and creative, as well as Kia’s dream sequence and Acura NSX’s Jerry Seinfield commercial.

When Super Bowl 46 commenced, many carmakers saw their 60-second and 90-second mini films trimmed to a 30-second spot, mainly because of the high price they have to pay just to have their ads shown. Some carmakers, however, managed to convince their marketing departments to provide a large budget for the Super Bowl, thus enabling them to keep their ads’ lengths as they are.

One of those carmakers is Chrysler, which perhaps paid a large sum of money just for us to see its two-minute commercial featuring Clint Eastwood broadcasted on live TV. As a note, Chrysler did not upload the ad in the Internet as a preview. Now, the Super Bowl 47, set for Feb. 3, 2013, is approaching. While carmakers have yet to offer a preview of their Super Bowl ads, we could expect them to do so in the next few days.

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016