Carmakers reluctant to let Apple control center stack

Article by Christian Andrei, on June 18, 2013

When Apple announced last week that 12 auto brands will allow drivers to connect their iPhones to center consoles to perform a number of functions, some may have thought that the company would take control of the center stack. Carmakers, however, are reluctant to do so, since while there are around 49 million iPhone users in the United States, Android users outnumber them by near 20 million at 68 million.

Aiming to please both safety regulators as well as drivers who demand for seamless connectivity experience inside their vehicles, carmakers have no other choice but to perform a balancing act. Apple has been successful in taking advantage of consumers’ attitude towards gadgets and devices, and carmakers are expected to allow the company’s products make their way onto center stacks.

Apple is responding accordingly, as it tries to create a basic menu of features -- like navigation, voice-enabled text messaging, music – that would work seamlessly in a vehicle. But that would not be enough to dispel carmakers’ reluctance to let Apple take full control of the center. Carmakers would rather provide their own infotainment systems that would connect to both iPhone and Android smartphones.

For instance, BMW AG said on June 5, 2013 that its 2014 models would now allow owners to connect Apple's Siri or Samsung's S Voice to the center stack to dictate text messages. BMW spokesman Dave Buchko remarked that Apple will have its niche but would not be calling the shots.

BMW unit owners and iPhone likely would select the iPhone link from a menu on the center-stack screen. The carmaker will still control what apps to approve or disapprove for its ConnectedDrive infotainment system. BMW will also integrate the Android system into its infotainment system. [source: automotive news - sub. required]

Topics: apple

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries