Carrozzeria Castagna unveils the Fiat 500 limousine

Article by Christian A., on January 17, 2012

If you believe that the upcoming wagon version of the Fiat 500 is not big enough, then take a look at this. The car you see in the photos is the creation of Carrozzeria Castagna Milano and it is named the Fiat 500 Limo. The theme of the vehicle is the classic American limousine and due to this, the subcompact Fiat 500 has been stretched to reach 5.32 meters, in order to offer plenty of space even for Shaquille O’Neal.

The vehicle is offered in two versions: LimpCity and LimoSun. As expected, the LimoCity is the closed version of the vehicle and offers a new set of rear doors, which can be opened at the push of a button as they slide to the rear of the car. The LimoSun is the landaulet version of the vehicle and it is based on the Fiat 500 Convertible.

Apparently, the Italian coachbuilder is planning to build these types of cars for the beach resorts and the Middle East. Carrozzeria Castagna Milano also revealed the fact that it is working on the LimoCity President, and electric version of the Fiat 500 limousine that is powered by two electric motors that can push it to a top speed limited to 100 mph or 160 km/h and has a range of 250 km or 155 mph.

The Fiat 500 by Italian automobile designer Dante Giacosa was launched in July 1957, at a time when both the radical renewal for the company’s product range and the cycle of rebirth after the world war were coming to an end. This period opened the way for many successes in the next decade, considered to be one of Fiat’s brightest times in its 100 years of history. The new Fiat 500 is parallel to this in that it concludes the recent years’ cycle of extraordinary rebirth. However, with its technological and stylistic features, the new model also represents the start of a lasting expansion process.

Do not 'limit' the new Fiat 500 phenomenon to a mere nostalgic reinterpretation, though. The brand’s goal is not to design a vehicle that “looks like” a Fiat 500, but to design a car that once more “can be” the Fiat 500. This new car opens the way for innovative process in several environments that are very significant for the customers of today, outlining its ambitions for the brand’s future positioning. When it comes to shape and function, the new Fiat 500 honors and respects the original concept, so it can evoke the memories and the emotions associated with the classic.

However, there are also innovations that the new model brings to its class for the first time.

First of these is the participation of more than 3 million enthusiasts in the development and marketing plan of the new Fiat 500. These enthusiasts have submitted their own ideas relating to the project via the 500wantsyou.com website. This is indeed a new cultural approach, where Fiat and its clients work hand in hand in making the company one of the most capable of getting close to the public’s expectations. In fact, the 500, according to its slogan, is a car “of the people and by the people,” summing up the principle behind the project which ‘democratizes’ access to technologies and contents that have never before been offered in this segment.

Additionally, this is the first time a vehicle has been launched with a full range of engines that are ready to meet emissions limits that have been set by the Euro 5 standards. This is one tangible sign that Fiat is truly determined to reaffirm its position concerning the environment.

Topics: fiat, fiat 500, limousine

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