Caterham Group announced by Chairman Tony Fernandes

Article by Christian Andrei, on November 29, 2011

Caterham Group is now the official parent company name for the lineup of motor racing, automotive, innovation and technology companies that are under the stewardship of Group CEO Riad Asmat. Eight months since the acquisition of Caterham Cars, Chairman Tony Fernandes publicized the establishment of the new umbrella brand in Sao Paulo at the Brazil Grand Prix.

Fernandes related that they have been discussing "for some time now" the plans for the Caterham range "from the road car company to Formula 1 and GP2, and in the technology, design and innovation fields."

He added that with the announcement regarding the rebranding in Formula One to Caterham F1 Team beginning 2012, the company is now in a position to provide a "much more in-depth explanation of how the Caterham Group is taking shape." The Caterham Group has four main areas, namely Caterham F1 Team, Caterham Cars, Caterham Composites and Caterham Technology & Innovation (CTI).

The Group will later on be expanded with additional business identities later on. Fernandes discussed that the range of business interests gives them "a very strong foothold" in a range of growth sectors, staffed with teams of people with "a strong mix of experience, youth, creativity and passion."

He concluded that they all have "the right ingredients in place to do some incredibly exciting things in markets that are ripe for innovation and new ideas." Caterham Cars, which is under the guidance of Chief Executive Ansar Ali, has been preoccupied with its expansion into new markets like China and India, preparing the SP/300.R sports prototype for next year. It has also been busy laying the foundations for a wholly new product lineup that will see the first all-new Caterham road vehicle launched by 2014.

Topics: caterham

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