Caterham increases production due to strong demand for its Seven sportscar

Article by Christian Andrei, on August 29, 2010

In times like these, when we only hear about financial collapse and costs cutting around us, it is good to find out some good news, even if it's not about super famous global companies. It is the case of Caterham Cars, which decided to increase the production of its recently homologated Seven sports car.

The company tends to be optimistic in approaching the financial crisis by developing more cars, 420 units annually, and not thinking whether they will sell them or not.

In the end, it seems they are kind of living la vie en rose since they have a strong and growing demand for the Seven car, the order-book being full until mid-October. The company obtained also a very good market position in key markets such as France, Italy, Germany or Japan.

Ansar Ali, managing director at Caterham Cars, disclosed that upon noticing signs of sales losing momentum last year, the carmaker decided to cut resources and costs. Ali added that right now, he is glad to be dealing with the problem of how to sell cars instead of tackling the challenge of how to build more of them.

This why, he said, it is gratifying to increase production to cater to the extra demand. Ali noted that Caterham's international sales have been growing thanks to favorable exchange rates as well as to the quality of its business partners in markets including France, Italy, Japan and Germany.

Serving as the core of the Caterham Superlight R300 is a 2.0l Ford Duratec engine tuned by Caterham Powertrain to produce up to 175 bhp, which allows it to accelerate from zero to 60 miles in just 4.5 seconds and reach a max speed of 140 mph.

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