Cavalcade: Ferrari’s way to sell limited edition cars

Article by Christian Andrei, on November 21, 2011

Ferrari’s loyal customers may soon be part of an owners’ club that will present them with a higher chance of owning a limited edition car from the automaker. It’s likely that the club will be open to those who own a minimum of five Ferraris. There are currently about 300 collectors around the world who possess at least five Prancing Horse models.

In an interview with Automotive News Europe, Ferrari CEO Luca Cordero di Montezemolo said that he doesn’t want its “faithful collectors” to miss the chance to purchase one of its special series models. Montezemolo is thinking about giving first refusal to club members on special-series Ferrari cars.

The club was proposed in order to avoid situations similar to the conflict that sprouted between the automaker and several Ferrari owners when they weren’t able to buy the Ferrari SA APERTA, a roadster version of the 599 GTB coupe, because it had a limited run of only 80 units.

The SA APERTA, which was presented in August 2010 at a customer-only event at the Pebble Beach Concourse d 'Elegance, was sold in Italy for 400,000 euros or around $545.000.

Only 80 units were made because it was intended to commemorate the 80th anniversary of the Italian design house Pininfarina, which has styled nearly all production Ferrari models since 1951. So that Ferrari owners have more understanding of these cars and the country that produces them, Montezemolo will soon be holding a yearly driving and sightseeing event.

The "Ferrari Cavalcade" will begin next spring and will be held at a different region in Italy each year. It can be participated in by 120 Ferrari owners worldwide. There are a limited number of places assigned to the various markets.

We could still recall how the Ferrari 599 GTB Fiorano showcased a new level of performance on its debut. Thus, we could only expect so much better from Ferrari as it introduces the new HGTE. In short, there will be enhanced handling and sportiness with the “Handling Gran Turismo Evoluzione” built inside the new Ferrari 599 GTB.

First of all, the HGTE package features the new improved set-up. This sportier package includes the new calibrations (for the magnetorheological shock absorbers) as well as the modified anti-roll bars (at the rear) and stiffer springs for the suspensions.

Ferrari also adjusted the ride height and came up with a much lower stance for the new HGTE. Aside from the new tyres with better grip quality, the lower centre of gravity helps in giving the driver better control of the wheels. The design team also improved the Fiorano’s accelerator response with a new engine software strategy. Along with this, Ferrari enhanced the electronic system and the F1’s gearbox shifts for a more responsive command.

And to deliver just the right amount of thrills when cruising down the highways, the new Ferrari 599 GTB Fiorano HGTE is now equipped with an exhaust silencer. As for the sporty exterior design, the new Fiorano owes it mostly to the new chromed tailpipes, matte black rear diffuser and the 20-inch diamond encrusted, matte silver split rim wheels.

Meanwhile, plenty of its parts ended up with carbon fibre trims to radiate the same sporty look even on the inside. You will see it along the carbon fibre trimmed cabinworks, mixed with black Alcantara fabric and full grain leather for the upholstery. Actually, the two-tone combination on the seat and back support is composed of the same materials. But more than anything, the main highlight of a Ferrari’s interior design goes to the Prancing Horse with the nicely embroidered “Handling GTE” words embossed along the headrests.

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