CEO Duerheimer: Bentley Exp 9F SUV Concept embodies “British understatement”

Article by Christian Andrei, on March 8, 2012

The SUV concept that Bentley displayed at the 2012 Geneva Auto Show embodied "British understatement,” according to CEO Wolfgang Duerheimer. However, it received heavy criticism online with numerous bloggers describing this concept as ugly and would only be good at showing off criminals.

Among the undesirable elements noted are the big round fog lamps below the headlights and the prominent Bentley grille. Although there are those who would say that when seen live, the grille seems to be proportional with the rest of the vehicle and would provide a sense of power and muscularity.

The concept is powered by a 6.0-liter twin-turbocharged W-12 engine but it may also be equipped with a 4.0-liter V-8 or a hybrid drivetrain. Bentley requires a third model line to lessen its dependence on the Continental range, which accounts for most of its sales. This makes it likely that the concept will be produced.

This car will probably appeal to the newly rich in China and Russia but then it also faces competition from other luxury automakers that want to dominate in this niche. This April, Lamborghini will introduce an SUV study at the Beijing auto show. At the Frankfurt show, Maserati presented the Kubang SUV concept. They are both hoping to copy the Porsche Cayenne’s success.

Topics: bentley, suv, concept

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