CEO of Ferrari of North America hopes that new models will boost U.S. sales

Article by Christian A., on August 29, 2010

Hopes are high for Marco Mattiacci, the new CEO of Ferrari of North America Inc., to raise US sales. Mattiacci took on the position on Jan. 1, replacing Maurizio Parlato, who unfortunately was let go after seven years as North American chief.

Volume fell 14% in 2009 to 1,467. Dealers said that cars were no longer delivered to dealer stocks and that cars will only be built once customers sign the contracts.

Dealers also pointed out that the arrival of the new California coupe, which was supposed to go on sale in early 2009, was delayed and only arrived in midsummer.

As a result, it missed a portion of the prime selling season. While the 458 Italia received much praise at the Frankfurt auto show last September, deliveries have only just started.

This vehicle replaces the 430, which US dealers consider as their top seller. Ferrari experienced more woes. Ferrari's global revenues dropped by more than 7% last year to 1.78 billion euros ($2.43 billion).

A total of 182 Ferrari employees left last year, leaving only 2,835. Mattiacci had said in an interview that he is confident in the brand's heritage and product lineup.

He seeks to continue Ferrari's marketing campaign, which he says is based on exclusivity. Mattiacci said that Ferrari will benefit from its two new models. The North American market is something that Mattiacci knows much about. He served as head of marketing until 2006 when he became CEO of Ferrari Asia Pacific.

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries