Changan in talks to make Ford car under own brand

Article by Christian A., on August 29, 2010

Talks are ongoing between Chongqing Changan Automobile and partner Ford Motor Co. to build a mid-sized car in China that uses Ford technology but has a Changan badge, according to two sources.

Changan is one of China's top state auto groups; however, its weakness is in its own-brand sedans. To produce the Focus, Mondeo, Fiesta and other Ford models, Changan has entered a three-way tie-up with Ford and Mazda Motor Corp.

If this initiative is successful, it will be a step forward for this partnership and could lead the way for more, mutually beneficial deals.

One source told Reuters that when Ford CEO Alan Mulally went to China last March, he had a meeting with Changan Chairman Xu Liuping.

They discussed ways on how to bring their cooperation to the next level. A second source said that the partners are considering an option wherein Changan would make a mid-sized sedan based on a Ford platform in its own production base in Nanjing, near Shanghai.

This sedan will have the Changan name but in order to avoid competing against the comparable Ford model, it will be priced lower.

Both sources said that at this juncture, it is unsure which of Ford's car models will be built at Changan's Nanjing production base. Changan has yet to comment on this report while Ford's China spokesman, Craig Von Essen, described the reports as "market speculation."

Topics: ford, china

If you liked the article, share on:

Comments

Recommended

Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
It is not a big secret that premium customers in China have a strong penchant for luxury cars with a spacious interior. In particular, premium customers in China purchase luxury...
by - April 21, 2017
Chinese automaker Chery did not leave a good impression last time they were in Australia - due to its cheap design. But this year, Chery showcases its new Tiggo Sport...
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries