Charlie Sheen’s Fiat 500 ad creates buzz despite non-airing at Super Bowl

Article by Christian Andrei, on February 21, 2012

The "Seduction" commercial featuring Fiat 500 went viral online in November. It became a hit once again during the Super Bowl this month. However, the advertisement that the automaker did not air might have made more buzz. Chrysler Group shot a Fiat 500 commercial featuring actor Charlie Sheen, who is known to have a bad boy image and is said to be a self-described "warlock."

The video was shown to Fiat dealers at the National Automobile Dealers Association convention this year in Las Vegas.

The spot shows Sheen racing around inside a mansion driving the subcompact. Along his indoor course are many attractive women and men. At the end of his journey, the door opens and Sheen's leg comes into view complete with ankle bracelet.

According to those who have watched the spot, Sheen declares that "house arrest" is not so bad. Chrysler Group would not make a comment on the spot. It would also not disclose whether the commercial would ever run.

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