Chery Automobile begins executive recruitment for Jaguar joint venture

Article by Christian A., on March 9, 2012

China's Chery Automobile has begun the recruitment of executives for its upcoming joint venture with Jaguar Land Rover, the 21st Century Business Herald newspaper reported. The Chinese government has yet to approve the partnership. According to the paper, two veteran vehicle company managers joined the recruitment last week.

One of them is Hu Jun, who is the former sales boss of SAIC-GM-Wuling Automobile Co., which is a microvan company established by the joint venture of General Motors, SAIC Motor Corp. and the government of Liuzhou. The second executive is Huang Huaqiong, who is a former vice president of Beiqi Foton Motor Co., the biggest light truck manufacturer in China. He is a veteran marketing manager.

He has previously worked for Shanghai General Motors, SAIC Motor Corp. and Dongfeng Peugeot Citroen Automobile Co. India's Tata-owned Jaguar Land Rover and Chery aspire to create a 17.5 billion yuan ($2.8 billion) joint venture in Changshu in eastern China's Jiangsu province, according to Reuters. This new partnership will first manufacture Land Rover SUVs. It will then develop Jaguars in its second stage.

The 2012 Jaguar XF has managed to achieve wide acclaim from critics and fans alike due to the dramatic looks and the dynamic abilities. That’s not surprising as the XF is a saloon with the spirit of a sports car. This particular model has managed to implement the design language that was first seen on the XJ saloon by using the advances made in lighting technology. Aside from being redesigned, the tail lamps now go all the way to the boot lid’s central portion. All of the functions, from the indicator, to light, and even stop, now use LED. The LED also means that 2012 XF gets that unique night-time signature in the rear.

Dividing all of them is the redesigned boot lid. With its lower edge in gloss black, it results in a cleaner look. This same boot has power closure for all the models of this range. On the front, the headlamps have the HID xenon bi-function technology incorporated to them ensuring that not only are they more compact but are narrower as well. Still the headlamps remain to give excellent beam resolution. Further, the daytime running lights use LED and set-up in the instantly recognizable trademarked J-Blade pattern of the brand.

Other revisions include the use of sheet metal to the front wings, bonnet, and grille. By having the triangular side vents, the 2012 XF offers a purposeful and muscular look. For the XFR specifically, it has a more assertive, albeit unique, design which highlights its performance. All models will have the “Aerodynamic” option, placing the total styling choices at three.

Three colors will be offered as well for the exterior. Rounding up the new style is the offer of various alloy wheels from the 17-inch units to the 20-inch versions. Jaguar Cars Design Director Ian Callum shared that the XF being acknowledged as the perfect example of a Jaguar saloon is not unexpected. The XF has an elegant but purposeful design, he added, with the sporting quality inherent. Under the 2012 XF, the brand has been able to improve and evolve the performance quality, ensuring that this model is the most visually dynamic for its segment, Callum continued.

Topics: jaguar

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