Chevrolet ads will be seen at Indianapolis Motor Speedway. In particular, Chevrolet will put up some signage on the walls in the short chute next to the exit of turn three and the entrance of turn four. There’s also an ad painted on the infield grass in turn one. The signage on the wall is for Chevrolet and a soft-drink firm.
This is a major achievement for Chevrolet, especially after considering that this racetrack has been one of the few ones that refused to sell naming rights to its most popular event of the year. Previously, the speedway sold naming rights for the Allstate Brickyard 400 NASCAR race and the Red Bull MotoGP event.
However, the Indianapolis 500 name has been spared. It also marks the return of Chevrolet, GM’s volume brand, as a supplier of engines to open-wheel racing. GM built a 2.4-liter, twin-turbocharged, direct-injected V-6 racing engine, which features renewable E85 fuel, a mixture that is composed of 85 percent ethanol and 15 percent gasoline.
In 2012, Chevrolet is participating in the race together with Honda Motor Co., which was IndyCar's only engine provider since the 2006 season.
Previously, Chevrolet offered V-8 engines to open-wheel racing from 1986 until 1993, and from 2002 through 2005. GM is hoping to move technology from the track to production vehicles. Chevrolet had said earlier that for the 2013 racing season, it will bring a new model dubbed SS as its new NASCAR entry.
GM said that a production car, which bears a close resemblance to the racing version, will arrive later as a 2014 model. Roger Penske has been heading Chevrolet's return to IndyCar racing. Using Chevrolet engines, Penske has racked up 31 open-wheel victories, including four wins at the Indianapolis 500. [source: Autonews]