For the past two years, 2011 and 2012, the Chevrolet Camaro stayed on top in the segment it belongs to, doing better than the Ford Mustang and Dodge Challenger. But in 2012, the gap had significantly narrowed between the Camaro and the Mustang. The Dodge Challenger stayed in third. Combined sales of the Hyundai Genesis coupe and sedan slightly grew but the Mopar offering still had the edge.
A total of 84,391 units of the Chevrolet Camaro RS, SS, 1LE, ZL1 were sold. It was expected that Camaro sales would increase in 2012 with the launch of the 580-hp ZL1 model and 1LE handling package for SS models. Actually, overall sales of the Camaro fell by 4.4-percent for the year. December sales for 2012 also fell by 13.6% compared to the previous year.
On the other hand, 82,995 units were sold of the Ford Mustang V6, GT, Boss 302/Laguna Seca, and Shelby GT500. Ford Mustang sales increased by 17.8% compared to 2011. This means that there’s only a 1396-unit difference between itself and the Camaro in 2012.
A portion of the added sales stemmed from the mid-year release of the revised 2013 model, which features standard HID headlights and LED taillights, an increase of 8-hp for the GT’s 5.0-liter V-8, and a 662-hp Shelby GT500 model. December sales had climbed 9.5%. Meanwhile, 43,119 units were sold of the Dodge Challenger SE, R/T, SRT8. Sales of the Dodge Challenger rose by 9% in 2012 compared to 2011.
For the month of December, sales were up 20% compared to the previous year. It’s speculated that Mopar is staying on third place since it doesn’t have a convertible variant, which is offered on the Camaro and Mustang. A total of 33,973 units were sold of the Hyundai Genesis Coupe 2.0T, 3.8; Sedan 3.8, 4.6, 5.0 R-Spec.
It’s believed that the Hyundai Genesis Coupe is the only sporty car on the market to be competitive against the American muscle cars in size, power, and price. However, Hyundai doesn’t reveal the sales figures of the Genesis coupe and sedan. Its combined sales place it behind the Challenger.